Brand Storytelling On Social

Revo is an iconic American sunglass brand, developed 35 years ago in a NASA lab. While best known for its #bestlensonearth performance styles, Revo also has a wide range of lifestyle sunglasses that were less known. Revo was looking to attract a younger audience, and a revamp of its social presence was needed.

Audience research (existing and aspirational) provided insights into content themes they might be interested in, with passion for the outdoors, active lifestyle, and quality gear becoming the recurrent pillars.

Balancing lifestyle and product content we’ve told the brand and technology story in a cohesive way, while visual curation of the grid infused rhythm and flow, creating a clear story of Revo lifestyle.

Historically skewing male, Revo was keen to attract female following. Through curation and targeted photography collaborations we evened the audience split, which translated to subsequent online sales.

Brand storytelling through photography

To build a coherent content stream on social, it was essential to create high-quality lifestyle assets. Photography guidelines focus on capturing caught-in-the-moment lifestyle snippets and serve as a guide for influencers and brand collaborators.

Cabin Fever Survival Tips

The coronavirus and the forced quarantine shook our world by storm, forcing us to adjust and figure out new coping strategies. At the onset of the quarantine, we launched the Cabin Fever stories series, chatting with a few Revo ambassadors to see how they are keeping busy and staying positive during this time.

Dimensionalizing the product through #ExperienceOurView stories

Revo sunglasses are worn and loved by individuals from all walks of life - from pro-skiers to runners, to deep-water divers, with hikers, bikers, and urban fashionistas in between. #ExperienceOurView Instagram stories series connected the larger Revo community with interesting people in the world of passion pursuits, providing a view into their lifestyle.