Concept, Design, Infographics

Strategy Roadmaps: Creating a Unified Vision

How do you convey a brand strategy or a complex marketing initiative in the quickest, clearest, and most engaging way? Creating strategy roadmaps was my way of communicating the user experience or the overall concept at presentations and pitches, which proved to be very successful.

Strategy roadmaps help the client and the design team to align on a unified vision. They engage, leave an imprint in the mind, enabling ideas to percolate way past the presentation.