Case Study ↓
Brand Strategy, Creative Direction, Photoshoot, Print Ad
Launching Men’s Eyewear Brand That Is All About the Detail.
Building on the success of Adira, their first private label, ClearVision Optical was channeling its 70 years of expertise into crafting a standout brand for men. They sought a creative strategy to distinguish this new, bespoke offering in the market.
Insight
In a world of conformity, personal style is a tool for liberation.
Uncommon frames provide an innovative sensory experience for its wearers, where the quiet design choices come together in an interesting way that’s decidedly different than mid-market options. For an outsider, Uncommon may be hard to identify. And that’s exactly what its’ greatest appeal is. Grounded, purposeful colors, thoughtful craftsmanship, and details discoverable to the wearer himself elevate every pair on a personal level. After all, that’s what style is ultimately all about.
Understated. Unexpected. Uncommon.
The creative strategy was to focus on the intricate details of the Uncommon eyewear and to portray the essence of the Uncommon man—someone who appreciates the finer details, embraces style, and curates his life with meticulous care. Subtle, sophisticated details were highlighted through thoughtful styling. Complementary product vignettes gave clues to his lifestyle and interests.
Campaign shot by the talented Corey Maywalt, styled by Rika Watanabe, and artfully propped by Pablo Olguin.
Uncommon: It’s in the details.
The thoughtfulness of an accent color. The craftsmanship of a hinge. The authenticity of a silhouette. For Uncommon, the details may not be obvious—but they are quite intentional, just as the man who seeks them.
